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then Nintendo has globalized successfully in Canada, German, Franc, UK and Korea.

Nintendo had a strong market share position, especially in 2008 with the introduction of the Wii and Nintendo DS, becoming popular and selling the most units in gaming console market. However, the success did not last many due to criticism about the speed of system and functions
the Nintendo gaming consoles will dwindle in sales there are some, but Wii still develop in recent years. To maintain the competitive advance, Nintendo must look forward the influence on the customers of Sony and Microsoft and understand what consumer needs and wants to improve the product and continue to develop innovation.

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