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The Hispanic population in the United states is rapidly increasing, doubling within the past ten years, yet the community remains undersold in the media. McDonalds however is a brand that correctly markets to various ethnic groups. McDonalds still creates ads specially personalized to minority groups, as it has for over 30 years. An example of this would be how McDonalds latest smoothies, reflect taste preferences in minority communities. An additional example of how McDonald shows ethnic marketing would be how the company started heavily publicizing coffee drinks last year, the ads emphasized sweeter drinks like mochas, these were products that tended to be more popular with blacks.
Another Brand That prospers at understanding Hispanic Marketing is Walmart. Walmart has demonstrated that drawing in Hispanic customers often means opening your wallet, In 2013 Walmart disbursed about 60 million in advertising campaigns precisely targeting Hispanic audiences,

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