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Social Media helps to find your content marketing voice. This is how we write our video captions, product descriptions, everything that will be seen by the public. The voice we use when writing is how you want the language to come across: Informal – for teen and adolescents, some twenty year olds even, they use slang and words like ‘Sweet’ ‘Awesome’ ‘Cool’ to describe things, so you’d want your writing to use some of those words to get them to engage with it.
Formal – for older audiences (55+), slang would not be acceptable as they might not get the meaning behind it and get confused, so when writing for an older audience I’d be more articulate and used more descriptive words.

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