Nike should maintain their brand awareness to their customer as competition are increasing from other famous brands like Rebook Adidas and Under Armour. According to David Brock, the main important rule in marketing is the interaction with customer. Nike had advertises and promotes their brand through commercial billboards, sponsorships in which it bring an overall guarantee on Nike quality service. Nike constantly establish awareness on their brand and the way in which they are the best product for anything active. Nike promotes themselves as the given choice for anyone through the prominent backing of their merchandise which creates overall positive brand awareness.