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Lincoln University
BA 398 –Internship Report
As Business Analyst at
Vividian Business Soft Corporation.

Submitted By
Name: SANADI MALLIKARJUN
Student ID: 11302
Faculty Advisor: Professor Walter Kruz
ACKNOWLEDGEMENT
I would like to express my special thanks of gratitude to Professor Walter Kruz as well as Lincoln University who gave me the golden opportunity to do this wonderful project and also helped me in completing the internship report successfully.

The success and final outcome of this project required a lot of guidance and assistance from many people and I am extremely privileged to have got this all along the completion of my project. It was possible only due to such supervision and assistance and I would not forget to thank them.

I owe my deep gratitude to Professor Walter Kruz, my Internship guide in Lincoln University who took keen interest in providing guidance on timely completion of the project along with developing internship report.

I have taken efforts for this project, however would have not been done without the help of the individuals and the organization I believed in.

I respect and thank Santhosh, jyothi for providing me an opportunity to do the internship in Vividian Business Soft Corporation, and giving me all training and encouragement which made me complete the project duly. 
I would also like to extend by gratitude towards the team members who helped in letting me know organizations work environment and helped through the completion of the project.

Table of Contents
TOC o “1-3” h z 1.FOCUS OF THE REPORT PAGEREF _Toc530040015 h 42.DESCRIPTION OF THE INDUSTRY AND FIELD PAGEREF _Toc530040016 h 52.1.PORTER’S 5 FORCES ON IT INDUSTRY PAGEREF _Toc530040017 h 53.INDUSTRY BACKGROUND AND HISTORY PAGEREF _Toc530040018 h 74.COMPANY DESCRIPTION AND BACKGROUND PAGEREF _Toc530040019 h 94.1.BENEFITS OF HAVING VB SOFT AS IT CONSULTANT PAGEREF _Toc530040020 h 95.FORMAL/INFORMAL JOB DESCRIPTION PAGEREF _Toc530040021 h 116.MBA AND CONCENTRATION LEVEL – TASKS AND RESPONSIBILITIES PAGEREF _Toc530040022 h 126.1.ORGANIZATIONAL CHART PAGEREF _Toc530040023 h 127.DEFINITION OF TERMS PAGEREF _Toc530040024 h 148.PROFILE OF MARKET SERVED PAGEREF _Toc530040025 h 158.1.TRENDS AFFECTING CONSULTING SERVICES IN US MARKET PAGEREF _Toc530040026 h 159.OPERATIONS PAGEREF _Toc530040027 h 189.1.PROJECT OVERVIEW PAGEREF _Toc530040028 h 189.2.MY JOB RESPONSIBILITIES PAGEREF _Toc530040029 h 1910.RECOMMENDATIONS PAGEREF _Toc530040030 h 2011.CONCLUSION PAGEREF _Toc530040031 h 2112.BIBLIOGRAPHY PAGEREF _Toc530040032 h 22
TOC h z c “Figure” Figure 1: Global IT Service market Projection for 2018-2025 PAGEREF _Toc530008930 h 8Figure 2: USA revenue of Management Consulting Services market , 2017-2025 PAGEREF _Toc530008931 h 16Figure 3: Global Management Consulting Services market size , 2017-2025 PAGEREF _Toc530008932 h 16
TOC h z c “Table” Table 1: Competitors Analysis PAGEREF _Toc530008922 h Error! Bookmark not defined.

FOCUS OF THE REPORTThe Focus of the internship report is to brief about what I have learned during the time in the internship which directly implements the knowledge I have gained during my graduation time.

The internship assists me with career development providing real work experience and opportunity to explore my interest and develop professional skills and competencies.

At VB Soft Corp as an intern I got an opportunity to work as a Business Analyst and gave me a regular training which has brought me the confidence to face the real-time projects. The project I was involved related to a startup finding its feasibility in the market providing Wi-Fi as a service. (WaaS). As a Business analyst I have to use my MBA knowledge and guidance from my senior analyst to assist in studying the viability and product positioning strategies for the project.
I am happy to say that the work environment at the company was very cheerful for the new beginners which will help them to play an active role in the project and help them gain the knowledge out of the project which will be the real reason for VB Soft Corp to maintain the healthy environment in the work.

The company allows the person to stay innovative and can bring out the person’s ability in handling the situations and succeed in the assigned tasks.

I am assured myself that the common goal and objective of an internship which are learning the organizational work flow/process, work ethics, job responsibilities etc. has been achieved during my term in Vividian business Soft Corp.

DESCRIPTION OF THE INDUSTRY AND FIELD
Information technology will be responsible for store, protect, process, transmit and retrieve any information using software and hardware. It simply means managing the information digitally.
Porter’s 5 forces on IT industrySince the project I was involved related to Wi-Fi as a service provider. It is important to understand the market position of the service provided by analyzing through Porter’s 5 forces. Below diagram depicts the 5 forces.

Competitive Rivalry: HIGH
Fierce Competition among big developers
Aggressive Price cuts & Intense marketing campaigns

INDUSTRY BACKGROUND AND HISTORYThe History of the Information technology industry goes back around 1940s. The Electronics age commenced in 1940 and perpetuated until the 2000’s. Vacuum tubes were not used for cleaning. The first general-purpose computer was called the UNIVAC (Universal Automatic Computer). The mechanics from the last era were replaced with vacuum tubes which made electronics possible.

Then, digital computing came along- still in the Electronic Age. The first generation has vacuum tubes, compliers and punch cards. The second generation came with AT;T replacing the vacuum tubes with transistors. These new inventions were smaller, they were more energy friendly and they created less heat- all great qualities for a general use computer. External storage and programming language were evolving as punch cards were replaced with magnetic tape and disks.

Then began the virtual age in 1991 when Sales force invented Sass (Software as a Service). People could subscribe to a service without having to buy every expensive update and being able to access the memory from multiple data points. This was essential to virtualization and cloud computing. Information Technology is perpetually evolving and will keep at the same pace or more expeditious.

Figure SEQ Figure * ARABIC 1: Global IT Service market Projection for 2018-2025In 2018, the global IT Services market size was US$ 1.04 Trillion and it is expected to reach US$1.2 Trillion by the end of 2025, with a CAGR of 2.5% during 2018-2025. Increasing demand for IOT services, cloud managed IT services and growing adaptation of cloud technology by SMEs are major growth drivers for global IT sectors.

COMPANY DESCRIPTION AND BACKGROUND
Vividian Business Soft Corporation a business solution provider for IT SMEs located at Fremont, have perfected in service offerings to help customer solve key business problems and with its mission to provide cost effective world-class IT business consulting solutions, to significantly improve efficiency.

The major functions of VB Soft Corporation can be categorized as
Project scoping and planning
Developing Business process and marketing strategies
Project management support
Benefits of having VB soft as IT ConsultantVividian Business soft helps to make decision in investment, operational plans and revenue forecast. The value propositions for the company are as follows:
Authentic and well sourced data to find market insights
Project valuation by CPA
Business solution includes digital marketing strategies
In house website optimization
Reduce resource /manpower cost by outsourcing.
Below diagram shows salary expenditure for business analyst. From the diagram it is advisable to outsource the business plans to cut cost on permanent staff.

Formal/Informal Job DescriptionThe brief duties ; responsibilities will consist of:
Enable effective decision making by analyzing data from multiple sources and compiling it into a digestible and actionable format.

Identify process and system improvement opportunities by monitoring existent metrics, analyzing data and partnering with internal teams.

Design and develop automated reporting solutions to enable stakeholders to manage the business and make effective decisions.

Supporting cross-functional teams on the day-to-day execution of the existent program implementation.

Driving customer experience enhancement projects.

Other responsibilities may include:
Evaluating business processes, anticipating requirements, uncovering areas for improvement, and developing and implementing solutions.

Leading ongoing reviews of business processes and developing optimization strategies
Managing competing resources and priorities.

Monitoring deliverables and ensuring timely completion of projects.

Implement a comprehensive management plan for each project and hold regular stakeholder meetings to keep all interested parties updated in project progress
MBA and Concentration level – tasks and responsibilities
As a Business analyst intern, my role was to assist my senior analyst to perform day to day tasks on given project. My responsibilities involved mostly to achieve a task based on my senior’s advice and also combining the academics knowledge gained through my MBA.
I was involved as a team member in a project that was to determine the viability of new start-up in USA. The start-up was an IT solution provider for Wi-Fi as a service. Thus I was assisting my seniors in sourcing data through secondary research for analyzing the US IT market and set up marketing strategies using my academics knowledge from “Digital marketing” subject.

One of my senior analysts does financial computations for the client’s project in order to forecast the revenue, expenses, breakeven etc. in determining business strategy. As a team member, I was involved in framing set of questionnaires to analysis the expenses needed to launch the services and maintain operations in USA. The “managerial economics” in my MBA helped in understanding the requirements of this analysis easily i.e. why companies need to analysis its financial margin and how to do that in step by step process.
Organizational Chart
Definition of TermsCAGR – Compound Annual Growth Rate
The compound annual growth rate (CAGR) is the rate of return that would be required for an investment to grow from its beginning balance to its ending balance assuming the profits were reinvested at the end of each year of the investment’s lifespan. INCLUDEPICTURE “/var/folders/9w/w8fz6g353c3708zlq9knxqcr0000gn/T/com.microsoft.Word/WebArchiveCopyPasteTempFiles/cagr1.png” * MERGEFORMATINET
SMBs – Small And Med size Business
A small and midsize business (SMB) is a business which, due to its size, has different IT requirements—and often faces different IT challenges—than do large enterprises, and whose IT resources (usually budget and staff) are often highly constrained. The attribute used most often is number of employees; small businesses are usually defined as organizations with fewer than 100 employees; midsize enterprises are those organizations with 100 to 999 employees. The second most popular attribute used to define the SMB market is annual revenue: small business is usually defined as organizations with less than $50 million in annual revenue; midsize enterprise is defined as organizations that make more than $50 million, but less than $1 billion in annual revenue.

Profile of Market ServedVividian Business Soft Corporation target market is IT startup firms in USA. The major target market is especially the SMBs which like to start or expand their business in United States.
Since the company business model is B2B (Business to Business), Customer segmentation will be based on “Firmographics” which analyzes the aspects of
Company size (either in terms of turnover or number of employees)
Company location (country and/or region)
Company activity or industry sector
There is a wide opportunity for Vividian Business Soft to grow with this target segmentation because there were 530 startup organizations founded in 2018 in USA according to Crunch base data.

Trends affecting Consulting Services in US marketThe USA revenue of Management Consulting Services market was valued at US $ 60.3 billion in 2017 and is expected to reach US $ 87 billion in 2025. In the future eight years, it was predicted that the CAGR will be 4.65%. The below graph depicts the growth as follows.

Figure SEQ Figure * ARABIC 2: USA revenue of Management Consulting Services market, 2017-2025In 2017, the global Management Consulting Services market size was US$ 139.4 billion and it is expected to reach US$ 198.300 billion by the end of 2025, with a CAGR of 4.5% during 2018-2025.

Figure SEQ Figure * ARABIC 3: Global Management Consulting Services market size, 2017-2025The Vividian Business Soft Corporation focus on startups consulting services thus it does not make sense to compare the revenue with top research players like Deloitte, Nielson, EY or KMPG as the global revenue for these companies range somewhere between $25 billion to $38 billion. Whereas Vividian Business soft generate revenue of $1 million approximately last financial year 2017.

OperationsProject OverviewA start-up IT firm developed a cloud platform which runs on reliable, secure and redundant cloud infrastructure. The purpose of the business is to provide highly scalable, robust and Enterprise Class Wi-Fi Networks using off The Shelf Open Hardware that are efficient and cost effective.

The company offers single cloud platform to manage and control multi-vendor access points using the technology “Software Defined Wireless LAN SDWLAN”. Wi-Fi access points communicate with this cloud infrastructure through its firmware, which is installed on the access point and will be cloud-controlled through dashboard provided by the company.

Below diagram represents the basic structure of Cloud managed Wi-Fi services

My Job ResponsibilitiesInterpret the market data to forecast the target market served by the clients
Assist in proper information flow between the client and project team as a single point of contact
Assist in finding revenue source for the clients business model
Assist Senior manager in Digital marketing strategies
RecommendationsVividian Business Soft Corporation is an emerging business solution provider located in California, USA. During my internship at Vividian Business Soft I have experienced the growth of the company everyday but there are some factors I would like to recommend the company which may result in higher revenue margin and sustain the business at long run. They are
Expanding the market presence globally: As the company is B2B service company, I like to see the company expand to other region also.

Business Collaborative tools: During my project research I have found there is an intense demand for cloud based business collaborative tools. As the company have in-house software development team, it can focus on developing its own office management software to manage projects, employees and integrate office function for SMBs.
Partnership with Primary research firms: By expanding the market presence, the company will also need to have its own team to do primary research to bring customer loyalty.
Digital Marketing Advisory: Digital marketing is a key success to every startup to make a brand reach in this competitive US market. It is advisable for sales team to propose the digital marketing service to these new entrants as the company has already made deep insights about the market while preparing the business plans.
ConclusionMy internship at Vividian Business Soft Corporation was the first instance of me working in a professional world. It was a memorable experience as not only I gained experience and knowledge but also some friend for my professional and personal life.
The main objective of the internship is to provide an opportunity to identify, observe and practice how my MBA knowledge is applicable in real industry. I feel I have achieved enough confidence in surviving the professional world with my internship knowledge as an initiative.
In my internship, I have learned to compute my analysis, understand the data, decision making based on data, teamwork practices etc. which will guide throughout my professional career. The internship made me realize my strengths and weakness so I can improve them for my future.
I once again thank Prof Walter Cruz, Lincoln University and Vividian Business Soft Corporation to offer me this wonderful opportunity. I also thank my fellow students whose help improved my academics knowledge in various situations.

Bibliographyhttps://www.qyresearchreports.com/report/global-it-services-market-sizestatus-and-forecast-2025.htm
https://www.crunchbase.com/hub/united-states-startups-founded-in-2018#section-overview
https://www.marketingdive.com/press-release/20180703-global-management-consulting-services-market-size-growing-with-a-cagr-of-4/
https://www.investopedia.com/terms/c/cagr.asp
https://www.gartner.com/it-glossary/smbs-small-and-midsize-businesses/
https://wisebusinessplans.com
https://www.caycon.com

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