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Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them. Advertising is done through a lot of mediums, both traditional and new media, like newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages.
As the world is progressing, so the means of advertisement are also increasing. We all know that big posters are pasted on the walls, and handbills are distributed to advance the sale of goods. Walls are painted and big signboards are displayed on crossings and prominent places to serve this purpose. In a cinema hall, first of all we see the advertisement slides. A major part of the daily newspapers is full of advertisement. ‘Situations Vacant’, ‘Tender Notice’, ‘Educational’, ‘Lost and Found’, ‘Matrimonial’, cinema advertisements, and advertisements of so many other commodities are regular features of all newspapers.
A good advertisement must have certain qualities. First, it should be based on human-psychology. A thing meant for ladies, should be advertised in such a way that they are attracted towards it. If men are to be customers, then it should appeal to their tastes. Goods for different income groups should be advertised, taking into consideration their purchasing power. A motor car is a thing for the rich. Its advertisement must be touch the mentality of the rich. Usha Sewing Machine should be advertised in such a way that the family man, with ordinary income, may feel the economic advantages of the investment of his money on it.
Secondly, advertisements should be attractive. This is very essential. People look towards an advertisement only if it is eye-catching. Good, interesting pictures are very effective form this point of view. A good advertisement must be interesting, attractive and eye-catching. But proper sanctity must be maintained and unnecessary exposure must be avoided. It must also be frequently repeated, otherwise people forget all about the goods advertised.
People do not like to waste their time on things which do not concern them. So to be successful, advertisement must be brief. Long descriptive stories or certificates of praise about certain thing do not make good advertisement. This is an important point in advertising and a good advertiser must keep it in mind.
In the modern commercial country, advertising plays a significant role for the better connection between buyer and seller. The advertisement comes in the center of the purchaser and seller and introduces the product of vendor at the better way which includes the existence and utility of the products available in the market.
In modern times, there is commercial world becomes the massive complex with significant competition. They are getting the huge profit from the advertising after the spending of huge money. And it is the very profitable investment for the commercial.

Post Author: admin