6) Temporal targets of linguistic manipulation. The process of temporal perception is very complex, as is the very notion of time. There are several kinds of time, biological time, physical time, social time, and some others. As the analysis of the British politicians’ election propaganda speeches shows, the associative perception of biological time becomes the most frequently used target of linguistic manipulation (here we can mention the cyclic recurrence of some natural processes – such as seasons of the year, and day and night, cycles which are stably connected in our mind with our own life rhythms). Sometimes the speech producers apply to the recipients’ perception of social time as of the process of social development.